Relative Motion

Transforming Dance Competitions into Long-Term Training Opportunities

50%

Increase in actionable feedback adoption rate.

Revolutionizing Dance Training with Perform Plus

Valere Labs partnered with Relative Motion to transform the dance competition landscape by developing Perform Plus, a digital platform designed to convert competition feedback into actionable, long-term training opportunities for dance studios. This innovative solution addressed systemic inefficiencies, from vague feedback to connectivity limitations, while creating a scalable platform to enhance skill development and reduce injury risks.

Company

Co-founded by Cara Dixon and Jaimie Goodwin, Relative Motion is a dance industry innovator with over 40 years of combined experience in performance, teaching, and choreography. They are committed to enhancing dance anatomy and technique through cutting-edge tools and methods.

Client

Relative Motion

Location

Los Angeles, California

Industry

Performing Arts

Services

Technique Training

Digital Transformation

Feedback Optimization

KPI Metric Results

Actionable Feedback: Improved feedback adoption rates by 50%, offering structured and specific recommendations for dancers.
Offline Functionality: Ensured seamless usability in venues with limited or no internet connectivity.
User Adoption: High adoption rates among judges due to an intuitive and user-friendly interface.

Overview

Perform Plus redefined how feedback is delivered and utilized in the dance industry. By integrating structured, technique-based corrections, judges can provide dancers with clear, actionable insights tied to instructional exercises. The platform's discreet communication tools and offline functionality ensure that Perform Plus seamlessly integrates into high-pressure competition environments, offering dance studios a bridge between competitions and ongoing training.

Challenge

The dance competition industry faced several entrenched challenges:

Limited Feedback: Judges often provided vague comments, leaving dancers without clear guidance for improvement.
Onboarding Constraints: Tight competition schedules hindered judge training on new tools.
Connectivity Issues: Inconsistent or nonexistent internet access in competition venues posed significant obstacles for digital solutions.
Sensitive Feedback: Critiques on topics like age-appropriateness required a discreet communication method.

Case study characteristics visualization

Solution

Valere collaborated with Relative Motion to create Perform Plus, a digital feedback platform that modernized the competition experience and empowered long-term skill development.

2. Unified Design System

Technique-Based Feedback: Judges select structured corrections linked to instructional exercises, enabling actionable insights for dancers.
User-Friendly Interface: Minimal training required, allowing judges to focus on their evaluations.
Discreet Feedback Options: Sensitive critiques (e.g., age-appropriateness) delivered professionally through the app.

2. Agile Development

Offline Functionality: Downloadable materials ensure full usability in venues with limited or no internet access.
Continuous Studio Engagement: Bridges the gap between competitions, transforming feedback into ongoing training tools

Results

Feedback Quality: Enhanced precision and clarity of feedback through structured technique-based corrections.
Increased Adoption: Judges quickly embraced the platform thanks to its intuitive design and seamless integration.
Offline Capability: Provided full platform functionality in venues with poor connectivity, meeting the industry's unique requirements.
Future Scalability: Initial launch with a major client paved the way for a tiered feature model to cater to events of varying sizes.