Relative Motion
Transforming Dance Competitions into Long-Term Training Opportunities
50%
Increase in actionable feedback adoption rate.Revolutionizing Dance Training with Perform Plus
Valere Labs partnered with Relative Motion to transform the dance competition landscape by developing Perform Plus, a digital platform designed to convert competition feedback into actionable, long-term training opportunities for dance studios. This innovative solution addressed systemic inefficiencies, from vague feedback to connectivity limitations, while creating a scalable platform to enhance skill development and reduce injury risks.
Company
Co-founded by Cara Dixon and Jaimie Goodwin, Relative Motion is a dance industry innovator with over 40 years of combined experience in performance, teaching, and choreography. They are committed to enhancing dance anatomy and technique through cutting-edge tools and methods.
Client
Relative Motion
Location
Los Angeles, California
Industry
Performing Arts
Services
KPI Metric Results
- Actionable Feedback: Improved feedback adoption rates by 50%, offering structured and specific recommendations for dancers.
- Offline Functionality: Ensured seamless usability in venues with limited or no internet connectivity.
- User Adoption: High adoption rates among judges due to an intuitive and user-friendly interface.
Overview
Perform Plus redefined how feedback is delivered and utilized in the dance industry. By integrating structured, technique-based corrections, judges can provide dancers with clear, actionable insights tied to instructional exercises. The platform's discreet communication tools and offline functionality ensure that Perform Plus seamlessly integrates into high-pressure competition environments, offering dance studios a bridge between competitions and ongoing training.
Challenge
The dance competition industry faced several entrenched challenges:
- Limited Feedback: Judges often provided vague comments, leaving dancers without clear guidance for improvement.
- Onboarding Constraints: Tight competition schedules hindered judge training on new tools.
- Connectivity Issues: Inconsistent or nonexistent internet access in competition venues posed significant obstacles for digital solutions.
- Sensitive Feedback: Critiques on topics like age-appropriateness required a discreet communication method.
Solution
Valere collaborated with Relative Motion to create Perform Plus, a digital feedback platform that modernized the competition experience and empowered long-term skill development.
Unified Design System
- Technique-Based Feedback: Judges select structured corrections linked to instructional exercises, enabling actionable insights for dancers.
- User-Friendly Interface: Minimal training required, allowing judges to focus on their evaluations.
- Discreet Feedback Options: Sensitive critiques (e.g., age-appropriateness) delivered professionally through the app.
2. Agile Development
- Offline Functionality: Downloadable materials ensure full usability in venues with limited or no internet access.
- Continuous Studio Engagement: Bridges the gap between competitions, transforming feedback into ongoing training tools
Results
- Feedback Quality: Enhanced precision and clarity of feedback through structured technique-based corrections.
- Increased Adoption: Judges quickly embraced the platform thanks to its intuitive design and seamless integration.
- Offline Capability: Provided full platform functionality in venues with poor connectivity, meeting the industry's unique requirements.
- Future Scalability: Initial launch with a major client paved the way for a tiered feature model to cater to events of varying sizes.
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