Outfit Formulas

AI-powered fashion wardrobe building system simplifies daily outfit selection and enhances personal style with inclusivity and practicality.

Revolutionizing Daily Dressing with an AI-Powered Fashion Solution.

Valere partnered with Outfit Formulas to develop a mobile application for iOS and Android, transforming how users approach their wardrobe choices. By integrating AI-powered tools, a virtual closet, and curated outfit inspirations, the app stands out as a practical, accessible, and inclusive solution for decision fatigue in fashion. With a focus on usability, affordability, and fostering confidence, Outfit Formulas offers an unparalleled experience tailored to everyday users.

Company

Client

Outfit Formulas

Location

United States

Industry

Fashion

Services

Cloud-Native Mobile Application Development

KPI Metric Result

5,000+ Active Subscribers.
800+ Five-Star Ratings on the Apple App Store.
Ranked among the Top 100 Lifestyle Apps on the App Store in just 7 months.
$150,000+ Annual Subscription Revenue.
85% Click-Through Rate on Daily Outfit Suggestions.
30% Growth in Active Subscriptions Over the Past Year.
#150 in Lifestyle Apps on the App Store.

Overview

Alison Lumbatis started Outfit Formulas from a personal struggle with decision fatigue and a loss of routine while working from home. Drawing from her engineering background, Alison created a structured system to simplify daily dressing. Her analogy of "meal planning for your closet" perfectly encapsulates the app's mission.

Outfit Formulas simplifies the process of choosing what to wear by empowering users to maximize their existing wardrobe while reducing decision fatigue. Unlike competitors that prioritize luxury or complex customization, Outfit Formulas focuses on inclusivity, affordability, and practicality. With a subscription model offering.

Challenge

Decision Fatigue: The mental burden of daily wardrobe planning, worsened by too many options.
Underutilized Wardrobes: Difficulty visualizing and combining existing clothing items effectively.
High Costs: Lack of affordable, practical tools to assist users without expensive stylists or consultations.
Accessibility Issues: Many existing tools prioritize luxury fashion, alienating users seeking more everyday solutions.

Their vision was impressive; they brought ideas to the table that we hadn't even thought of. I'm excited to work on V2 of our app with them as this will be the fun part where we get to incorporate more bells/whistles and our user feedback into the design and functionality.

Alison Lumbatis

CEO, GYPO LLC

Solution

The Outfit Formulas app leverages innovative technology and a sleek interface to deliver a comprehensive fashion assistant:

Virtual Closet: Users can upload their wardrobe with photos, descriptions, and details like color and style.
Outfit Inspiration: Curated seasonal style guides and pre-designed outfit ideas tailored to user preferences.
Smart Outfit Builder: AI-powered recommendations analyze a user's wardrobe and suggest combinations filtered by occasion, weather, and personal style.
Monthly Outfit Calendar: Popular feature offering daily outfit recommendations updated on the 15th of each month, creating anticipation and engagement.
Community and Sharing: Users can share outfits and gain inspiration from a supportive online community. These features add a social dimension to the app, encouraging engagement and inspiration.

These features address common pain points, ensuring practicality and accessibility for a wide audience while creating an inclusive and engaging fashion experience.

Results

Outfit Formulas has achieved widespread acclaim and notable success:

Increased Confidence: Users report feeling more assured in their clothing choices due to personalized recommendations.
Reduced Decision Fatigue: The streamlined outfit creation process saves valuable time and mental energy.
Enhanced Engagement: The seasonal planner and daily outfit suggestions consistently drive user interactions.
Stronger Community Bonds: Sharing and inspiration features foster an inclusive and interactive platform.
Market Expansion: The company has expanded its target demographic to include younger audiences and improved its digital marketing strategy.