In the life of the modern man, stress and anxiety have pervaded in all aspects and areas from work, to home and personal relationships. And urban millennial people are going back to their roots in order to stay connected to their true selves and find peace - and what comes at the top of that list is yoga and meditation.
One technological aid that has really helped these people access accredited resources is mindfulness apps, which have grown extremely popular in a short span of time, especially in the pandemic. The meditation market in the USA was worth $1.21 billion in 2017, and based on current growth trends, it is expected to reach $2.08 billion by 2022In this article, we’ll be discussinghow much does it cost to build an app for meditation and mind health. The industry leader in terms of global downloads and revenue is Calm application, so we’ll be taking that as a reference for features and functionality - and then we’ll talk about how much does it cost to build a calm app?
While determining the cost of making a calm app, it’s very important to establish the kind of features and functionality that you can center your app around.
We have listed down the mainstream meditation app features that any user expects. These features will help you engage and retain your calm mindfulness app users on a long term basis -
Now, let’s talk about some features that are still rarefied in the mindfulness app market and can influence the cost of calm app. These features are not offered by a lot of companies and therefore, they can turn out to be your USP or a differentiation strategy that makes the user keep coming back to you and not wander in the app store looking for a mindfulness app with better and more modern execution.
More than 10 million people have downloaded the calm app from the Play Store and have a rating of 4.8 out of 5 on the App Store, based on the reviews of 1.1 million users.
It has not only been given the App of the Year award by Apple in 2017 but was also given the title of “Happiest App in the World” by the Center for Humane Technology.
Almost all apps in the mindfulness marketplace work on a freemium model, which means that they offer their service for free but have a special premium plan that the users can subscribe to for more advanced features and uninterrupted and ad-free services. Here is a list of their key resources through which they make money -
Since its launch in 2012, Calm has constantly been updating its features in order to become the most popular mindfulness app - or as they like to call it, “Nike for the mind.”
Based on the features we discussed, the average cost to develop a calm app in the USA is close to $28000-33000. You can actually alter how much does it cost to develop a calm app based on the specs, size of your development team, and tech stack. You can focus on a lot of functionality based on the lifestyle of your users - you can even extend the product line within the app to offer other resources like habit-breaking exercises and memory-building exercises. Some apps even have relationship tabs in the interface and give the user an open and non-judgmental space to work on their personal and professional relationships. The market is huge and only vaguely segmented - and that’s the right opportunity that every envisioned entrepreneur is looking for!
At Valere Labs LLC, we have built a quick tool to calculate the approximate cost for developing mobile apps. This tool comes in handy when you want to understand the money needed to bring your idea to execution.
