About - Page

Valere is a tech product development powerhouse that provides A to Z technological services such as IT Consultancy, Web Development, and all different kinds of App Development. We enjoy helping small and traditional businesses grow in an era of rapid digitalization. We build software for innovative start-ups and businesses in order to help them scale. We believe that an app or website is not just another source of information dissipation, but an interface where the user truly engages with a business through a multi-functional platform whose primary function is to provide value to the end-user in a streamlined fashion. Creating an enriched experience for the end-user in a world of increasing digital noise is always a challenge, but something we are genuinely passionate about – having worked with clients in different verticals and sizes. Innovating design and leveraging an agile development process ensures we are working efficiently and effectively for our clients, ultimately scaling our clients’ business through our technology solutions.

Valere’s Process

Design Philosophy

In order to build effective mobile and web solutions, our approach towards product development revolves around a deep understanding in understanding the user phycology of the end-user. We challenge assumptions and redefine problems as a part of our app development and ROI planning strategy. This is why we’re able to offer innovative, alternative, user-centric solutions through our products.

Agile Development

Valere develops software with a major emphasis on incremental delivery through logical milestones. Our team focusses on continual planning and continual learning that keep the process lean and dynamic. Our project management and delivery services focus on the client’s and product’s needs at the center. With daily scrum meetings and sprint planning with the team, we are usually able to meet time and quality promises, and in some cases have completely exceeded delivery expectations.

Tech Innovation

We build products for the present and future. Our tech experts are constantly researching the latest and greatest technologies, frameworks, SDK's, etc., that will give your business a tremendous edge. We are not shy to share with your our up-to-date tech and market insights, which will provide value to your technology and overall business for years to come.

How Valere Labs Started

While receiving his MBA and playing professional basketball in 2014, Guy Pistone was inspired by the power of mobile apps and the impact it could have in the sports training space. This prompted him to begin his journey building the mobile app brand Fitivity, a collection of content-centric apps for athletes. Fitivity was VC backed and used by tens of millions of users worldwide.

Since his days at Fitivity, Guy has continued his journey in technology by advising entrepreneurs and founders on how to build and scale beautiful and intuitive web and mobile companies. He has helped many start-ups and small businesses in areas such as software development, marketing, and private equity fundraising. In 2019, he saw a major opportunity to help U.S. startups build high quality web and mobile apps at significantly more affordable rates, and so, in 2019, he founded Valere Labs with his close circle of developers.

Guy was able to quickly differentiate himself from other software agencies through reputation, and positioning Valere Labs as the go-to source for companies to build software more economically. Guy personally designs all projects and manages all engineers at Valere Labs.

Guy also is the founder of Elete, a computer vision and Machine Learning company that builds sports skill games for athletes to compete just using their phones camera. Guy lives in Massachusetts with his wife, son, and two crazy dogs.